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class="text-white list-unstyled list-inline"> <li class=list-inline-item><time class="entry-date published updated" datetime=2017-05-08T00:00:00+02:00><i class="fal fa-calendar fa-fw"></i> 8 mei 2017</time></li><li class=list-inline-item><span class="author vcard"><i class="fa fa-fw fa-user"></i> Kevin Beeftink</span></li></ul></div></div></header><div id=primary class="content-area container"><div class=row><main id=main class=site-main role=main><article id=post-2879 class="post-2879 post type-post status-publish format-standard hentry category-facebook category-instagram category-linkedin category-social-media category-twitter"><div class=entry-content><p>Je hebt een Twitter-account, een Facebookpagina en een LinkedIn-profiel. Je plaatst er regelmatig content en je krijgt daarop ook wel eens reacties. Leuk, zeker, maar wat levert het je bedrijf nou concreet op? Vandaag bespreken we hoe je de waarde van social media meet.</p><ul> <li><a href=#shortlink1>Weten is meten</a></li> <li><a href=#shortlink2>Impressies, clicks en conversies</a></li> <li><a href=#shortlink3>Analytics gebruiken</a></li></ul><p><a name=shortlink1></a></p><h2>Weten is meten: het doel van social media bepalen</h2><p>Om te kunnen bepalen wat de waarde van social media voor jouw bedrijf is, moet je natuurlijk wel eerst weten welk doel je wilt bereiken met de inzet van social media. Kort gezegd zijn er twee verschillende soorten doelen te onderscheiden: zoveel mogelijk conversie voor je website genereren en het genereren van zoveel mogelijk kwalitatief en kwantitatief sterke bezoeken.</p><p>Onder conversies verstaan we specifieke handelingen die je bezoekers uitvoeren, zoals het invullen van een contactformulier of het doen van een aankoop. Onder sterke bezoeken verstaan we niet alleen het trekken van zoveel mogelijk bezoekers, maar ook het zo lang mogelijk boeien van je bezoekers met interessante content.</p><p>Voor beide doelen kan de inzet van social media heel waardevol zijn.</p><p><a name=shortlink2></a></p><h2>Impressies, clicks en conversies</h2><p>Voor het bepalen van de waarde van social media meet je drie dingen:</p><ul> <li>Impressies: hoeveel mensen komen er met je merk in contact?</li> <li>Clicks: Hoeveel mensen worden er overtuigd om je website te bezoeken?</li> <li>Conversies: hoeveel mensen ondernemen een gewenste handeling op je website?</li></ul><p><a name=shortlink3></a></p><h2>Analytics-tools gebruiken om de waarde van social media te bepalen</h2><p>Impressies kun je meten met tools als <a href=https://tweetreach.com>Tweetreach</a> en <a href=http://www.fanrise.com/nl/home/ >Fanrise</a>. Daarmee meet je hoeveel accounts je bereikt met je social media content.</p><p>Voor het meten van conversies kun je Google Analytics gebruiken. Conversies meten doe je door te kijken hoeveel bezoekers er op de succespagina komen. Dat is de pagina die bezoekers zien nadat ze een handeling succesvol hebben voltooid. Door in Google Analytics te filteren op de bron waar de bezoekers vandaan komen, kun je eenvoudig de waarde van je social media inzet bepalen.</p><h2>Hulp nodig?</h2><p>Vind je het zelf maar ingewikkeld om de waarde van social media te bepalen, of wil je die waarde verhogen met relevante content die voor meer impressies, clicks en conversies zorgt? Schakel de hulp van Create Value in!</p></div><footer class=entry-footer> <span class=cat-links><a href=https://www.createvalue.digital/category/facebook/ rel="category tag">Facebook</a> <a href=https://www.createvalue.digital/category/instagram/ rel="category tag">Instagram</a> <a href=https://www.createvalue.digital/category/linkedin/ rel="category tag">LinkedIn</a> <a href=https://www.createvalue.digital/category/social-media/ rel="category tag">Social Media</a> <a href=https://www.createvalue.digital/category/twitter/ rel="category tag">Twitter</a></span><div class="author-box row align-items-md-flex-start"><div class="author-img col-md-2"><img alt src='https://secure.gravatar.com/avatar/5e554484f7f3ca2c2da74dfbde1a71ec?s=100&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/5e554484f7f3ca2c2da74dfbde1a71ec?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo' height=100 width=100 loading=lazy></div><div class="author-box-body col-md-10"><h2>Kevin Beeftink</h2><p>Online Marketing Professional | Founder in1week.nl, 2tpt.nl, socialeredactie.nl, simpel-webhosting.nl | Analytisch, gedreven, Online ROILeiden, Nederland <a href=http://nl.linkedin.com/in/kevinbeeftink>nl.linkedin.com/in/kevinbeeftink</a></p></div></div></footer></article></main></div></div><div class=blog-comment-related><div class="vc_row-flex row row--break"><article id=post-2866 class="col-md-4 grid-view post-2866 post type-post status-publish format-standard has-post-thumbnail hentry category-facebook category-facebook-adverteren category-online-marketing category-social-media"><div class="entry-background has-image"><div class=single-entry-bg style="background-image: url('')"></div></div> <a href=https://www.createvalue.digital/social-media/3-tips-facebook-campagne-klein-budget/ rel=bookmark class=overlay-link></a><div class=entry><header class=entry-header><div class=gridkat><span class=blog-item-category></span></div><h2 class="entry-title">Een creatieve Facebook campagne met een klein budget: 3 tips</h2></header></div></article><article id=post-2867 class="col-md-4 grid-view post-2867 post type-post status-publish format-standard hentry category-content-en-communicatie category-engagement category-facebook category-instagram category-linkedin category-social-media category-twitter"><div class=entry-background></div> <a href=https://www.createvalue.digital/social-media/social-media-engagement/ rel=bookmark class=overlay-link></a><div class=entry><header class=entry-header><div class=gridkat><span class=blog-item-category></span></div><h2 class="entry-title">Social media engagement, hoe doe je dat?</h2></header></div></article><article id=post-2869 class="col-md-4 grid-view post-2869 post type-post status-publish format-standard has-post-thumbnail hentry category-content-en-communicatie category-contentcreatie category-social-media"><div class="entry-background has-image"><div class=single-entry-bg style="background-image: url('')"></div></div> <a 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